NEW DELHI — In a move aligning corporate social governance with grassroots nation-building, domestic cement manufacturer JK Lakshmi Cement Ltd. has introduced a new national platform: The Unstoppables Awards. The initiative recognizes individuals driving high-impact change across sustainable environmental practices, public infrastructure development, and women-led community empowerment.
Anchored in the enterprise’s core brand ethos, ‘Soch Karo Buland’ (aim higher / bold thinking), the program aims to spotlight grassroots pioneers whose determination has solved critical developmental bottlenecks across India.
The announcement reflects a broader strategic pattern among heavy-industry leaders looking to align brand equity with sustainable growth, climate resilience, and community infrastructure.
Three Core Award Domains and Sub-Categories
The awards structure features three primary pillars alongside a dedicated lifetime honour, designed to assess nominations through a transparent, multi-tier evaluation framework:
- Environment Champions: Honors frontline action in Climate Action & Renewable Energy, Water Conservation & Resource Management, and Biodiversity & Ecosystem Preservation.
- Builders of Public Infrastructure: Spotlights civil progress across Public Health Facilities, Educational & Digital Connectivity, and Rural & Urban Civic Development.
- Women Empowerment: Celebrates Women Entrepreneurs & Innovators, Agents of Social Transformation, and Leaders in Grassroots Education, Healthcare & Skill Acquisition.
- Lifetime Achievement Honour: A standalone tribute reserved for an individual with an established career of public service, sustainable leadership, and large-scale societal transformation.
Vinita Singhania, Chairperson and Managing Director of JK Lakshmi Cement Ltd., emphasized the platform’s systemic focus:
“The Unstoppables Awards are a celebration of individuals who refuse to be defined by the challenges before them. Their stories remind us that meaningful change often begins with an individual’s courage to think differently and act with purpose. Through these awards, we want to recognize and amplify such resilient actions and inspire more people to believe in what is possible.”
Multidisciplinary Grand Jury to Steer Governance
To maintain institutional neutrality and rigorous evaluation criteria, JK Lakshmi Cement has constituted an independent grand jury combining regulatory, civil society, judicial, and enterprise leaders.
The evaluation panel comprises:
- Rajendra Singh, Magsaysay Awardee, environmentalist, and water conservationist known as the “Waterman of India”
- Justice Poonam Bamba, Former Judge, High Court of Delhi, and Chairperson, Police Complaints Authority, Delhi
- Supriya Sahu, IAS, Additional Chief Secretary and Commissioner, Entrepreneurship Development and Innovation Institute, Government of Tamil Nadu
- Chhaya Sharma, IPS, Director of Training, Bureau of Police Research & Development, Ministry of Home Affairs
- Swami Prem Parivartan (Peepal Baba), Founder, Give Me Trees Trust
- Divyanshu Upadhyay, Secretary, Hope Welfare Trust
- Narayanan Radhakrishnan, Chief Executive Officer, The Better India
- Corporate Leadership Representatives, including Vinita Singhania (CMD), Dr. Arun Shukla (President & Director, JK Lakshmi Cement Ltd.), and Atashi Singhania (Director, JK Revasu Pvt. Ltd.)
Scaling Industry Footprint with ESG Integration
The launch of the initiative coincides with JK Lakshmi Cement’s ongoing market expansion[cite: 1]. As part of the 140-year-old JK Organisation, the company currently operates with an annual turnover exceeding ₹6,000 crore and a consolidated production capacity of 18 million tonnes per annum (MTPA).
Backed by integrated production facilities in Rajasthan (Jaykaypuram and Dabok) and Chhattisgarh (Ahiwara), alongside four regional grinding units in Gujarat, Haryana, and Odisha, the building materials major has laid out a roadmap to scale capacity to 30 MTPA by 2030.
As building material manufacturers face tighter scrutiny regarding ESG metrics and sustainable procurement, platforms like The Unstoppables Awards serve a dual function: advancing public-private community collaboration while demonstrating authentic corporate commitment to sustainability and inclusive growth.