Angelo Noronha has been appointed as the President and CEO of Yokohama-ATG (Y-ATG), effective January 1, 2025. He succeeds the outgoing leadership, bringing over 15 years of experience within the company.
Leadership Transition
Nitin Mantri, Co-Chief Operating Officer of Yokohama Rubber Company (YRC), expressed confidence in Noronha’s leadership abilities, stating, “Angelo has been an integral part of Y-ATG for over 15 years, consistently delivering strong performances across every business he has led. His deep industry knowledge, strategic mindset, and proven track record make him exceptionally well-suited to drive Y-ATG’s mission of being an agile, entrepreneurial, and customer-centric organization.”
About Yokohama-ATG
Yokohama-ATG is a global leader in designing and producing off-highway tires for a wide range of applications, including agriculture, forestry, construction, earthmoving, mining, ports, and industrial operations. With a strong portfolio of renowned brands like Alliance, Galaxy, and Primex, Y-ATG delivers high-quality tires designed to offer its customers the lowest cost of ownership.
Brand Portfolio
- Alliance: With a legacy of over 70 years, Alliance is a trusted name in the agriculture and forestry sectors, recognized for its comprehensive range of agricultural tires that cater to diverse customer needs worldwide.
- Galaxy: Specializing in construction and earthmoving tires, Galaxy offers tailored solutions that ensure optimal performance even in the toughest conditions.
- Primex: Primex provides a variety of tires designed for material handling and port applications, ensuring durability and efficiency in demanding environments.
Product Range and Global Presence
Y-ATG’s extensive product range includes over 4,000 SKUs, enabling customers to find the perfect tires for their specific requirements, whether for aftermarket or OEM applications. Supported by a robust distribution and service network, Y-ATG ensures timely delivery and reliable after-sales service in over 120 countries worldwide.
Under Noronha’s leadership, Y-ATG aims to continue its focus on offering high-quality tire solutions and maintaining its presence in the off-highway tire market globally.
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